Differences between On-Page and Off-Page SEO (Detail Guide)
This article is about to understand the Differences between On-Page and Off-Page.Seo is the key to success in Blogging career and if you know how to apply
- What Is SEO
- Differences Between On-Page And Off-Page
- On-page SEO
- On-page SEO factors:
- Meta Description
- URL Structure
- Title & Headings
- Internal Linking
- Off-Page SEO
- Domain Authority
- Social Sharing
- Which is important (on-page vs off-page)
- Other SEO factors
This article is about to understand the Differences between On-Page and Off-Page.
SEO is the key to success in Blogging career and if you know how to apply on-page and off-page SEO correctly then you will start ranking high with most of your target keywords.
Many marketers out there rely on SEO and they know how important it is.
Some people also say that SEO is dead but it is not true. Ask a webmaster and he will tell you the exact importance of SEO
Read our detailed article about is SEO dead now?
To put your site in google search ranking SEO is very important and its google only who handle it and we all know that how many big changes it has done in SEO with it’s
updates like Panda, Penguin, Hummingbird, and Pigeon, as well as numerous 2.0, 3.0, and 4.0 updates to those as well.
Even after these updates SEO still works
What is SEO
SEO stands for Search engine optimisation. We write a blog and to make it rank high in search results we do the SEO.
Many of us know what is SEO and we think that SEO is a one umbrella activity, which is not.
We have two types of SEO activity On-page and off-page and to know the Differences between On-Page and Off-Page we need to know what it is.
But if you ask us about the meaning then on-page SEO is what you rank for and off-page SEO is how much high you rank for your keywords in search results.
Differences between On-Page and Off-Page
On-page SEO is all about optimising your article for your keywords.
The base foundation of on-page SEO is Your keywords, proper meta tags/alt tags, Your meta description, title tags clean and clear HTML coding, Content quality, grammar, plagiarism-free content Etc.
If you apply these tactics while writing your article then you can gain some exposer in search ranking.
# On-page SEO is done when you writing your post and SEO experts prefer not to change on-page SEO once done because you can lose your ranking.
# With just doing On-page SEO you can gain some ranking without doing any off-page activity (Only if done correctly).
Below are the On-page SEO factor with details
On-page SEO factors:
In on-page SEO Keyword is the most important thing workaround. The keyword is your phrase or word for which you want your article to rank in the google search result.
According to SEO rules, keyword density should not be more than 3% of your total text length.
Think of your audience and about how they will search for your website and then use those keywords in your article or website.
Nowadays long-tail keywords are easy to rank and mostly used on the internet.
The meta description is like a summary of your article/Website. You can add your keywords also in meta description but it is not mandatory.
Meta description only appears in the search result and not in your article or website.
Try to keep your meta description in between 120-160 character so in search result it can be shown fully.
In the below image, you can see where you will see this meta description in the search result.
SSL Stands for Secure Socket layer and it provides a secure connection for your site.
Google has made it clear that sites with SSL certificate will have an upper hand in search ranking.
SSL certificate shows that your site is trustworthy and have a secure connection.
in on-page SEO now SSL plays a crucial role to improve your search ranking.
You can also read the Importance Of SSL Certificate detailed article.
Also, to improve the score of your on-page SEO a good Url Structure also works.
Your page or post URL should contain the keyword of your page content so search crawlers can more easily understand your website and can show the relative information in search results.
Use only single language in URL, try to add your keyword in it, keep to in viewable limit & easy to understand.
Title & headings
While doing the on-page SEO choosing the title is crucial.
The title is like your chapter name if it will be interesting then people will read it but it should also be related to the topic which they are looking for.
usually, it is good if we use our keyword in the title also.
After title then comes the headings.
It is not mandatory to use keyword in all your heading just keep them related to your topic like we have done in our this post.
Pay attention to our headings It goes with what is SEO, On-page SEO, factor and so on.
Also, use alt tags for images.
alt tag helps the search engine to understand what your image is about.
while adding an image in your website add proper tags about the image and try to use keywords also.
Internal linking is all about linking your other post or article in your current post and to encourage your reader to read the related article.
Like if you are writing about how to make a WordPress website in 10 mins then you can link it with your SEO post or content related post which will be related to your article
Internal linking pass the link juice to all over to your website and improve the Page authority.
This should be the most important things in doing successful blogging. As it is said ” Content is king”
Biggest Differences between On-Page and Off-Page SEO is content.
if you have applied all on-page factors but your content is copied or scrap then you will not rank in search results.
on the other hand, if your content is good then few on-page factors can help you to gain ranking.
So focus on content quality and you will automatically get the on-page SEO factors applied in your website.
Off-page, SEO is all about building trust among other sites gaining the expires in the internet world.
Off-page SEO takes time to show result and it is a keep doing the process.
The process of off-page SEO includes Link building, social media promotion and your paid promotions.
The more link you will build the more your authority will improve and the higher your website will rank
Below are the main Off-page SEO factors.
The only most famous off-page SEO factor is backlink.
Building backlink for your website will improve the visibility of your website and also improves the authority.
To build the backlink you can do guest posting on popular site and take a backlink for your site, do the article submission, social bookmarking Etc.
Few marketers also ask for a paid backlink.
a paid backlink can also work until google finds out that you have purchased it.
SO while making backlinks keep in mind
- Try to get organic backlinks only not paid once.
- avoid low-quality backlinks.
- Avoid backlinks from spammy sites.
- Focus on quality links not on the number of backlinks.
Another factor in off-page SEO is improving your domain authority.
Domain authority is counted between 1-100 with 1 being the lowest and new website and 100 means you are almost as famous as Wikipedia.
Domain authority takes time to improve and website with high domain authority always rank high in search results.
To improve the domain authority these are major things
- Age of the domain
- The number of backlinks.
- content quality.
- no of 404 pages in the website (the less the better)
- number of post, internal linking & social presence.
To give a boost to your off-page activity social sharing is a very good option because of its social media which viral the things.
Just think that you have written an amazing article and you shared it on your Fb and it got viral. you can’t even imagine how much visitors you will be getting.
If your website is about selling a product then social media sharing is the best to suit for you because it provides potential customers and free of cost.
Which is important (on-page vs off-page)
The importance of on-page and off the page is equal and if applied both then you can get good ranking.
Both are a companion to each other and also complete each other.
For an example, if you have copied someone content and applied good on-page tactics plus also have quality backlinks then you will not be going to rank high because that content is already ranking for someone else.
Wherein other hands if you have quality content and does not have backlinks then you will not be able to rank due to the visibility of your website.
So both page and off-page SEO works together.
Other SEO factors
- Reduce the bounce rate of your website
- Improve your website speed.
- Neat and clean coding.
- Show relative article.
- Shoot a mail of new article to your visitors.
If you have any question or suggestion about Differences between On-Page and Off-Page please share it in a comment below